A Visit to CANIFA of VMCG Capital and Digital Business Network (DBN)

During our visit, organized by InvestUp team, we had the privilege of meeting Ms. Doan Thi Bich Ngoc, one of the owners of the company and former CEO. Ms. Ngoc shared insights into the brand's history and its ambitious "Go Global" strategy through franchising.

CANIFA, established in 1997 as a clothing exporter to Europe, transitioned into its own brand in 2001, quickly winning over Vietnamese consumers. Renowned for high-quality garments meeting international standards, CANIFA has received prestigious awards, including "The Best Vietnamese Fashion Brand" in 2019 and acknowledgment as one of the "Top 10 Most Valuable Fashion Brands in Vietnam."

Beyond fashion, CANIFA is socially responsible, supporting charities and championing environmental sustainability. With 100+ physical and online stores, the brand combines convenience with a sustainable online strategy.

Our visit left us inspired by CANIFA's commitment to excellence. We see substantial collaboration potential between CANIFA, VMCG Capital, and DBN to introduce the CANIFA brand to Singapore and other countries.